Ideas from books and research, forty seconds each. They come back before you forget them.
Five ideas a day. Then you're done.
One idea per screen, its source right under it. Swipe up for the next.
Close the page and write what you remember before you allow yourself to reread.
Roediger and Karpicke found that students who read a passage once and then tested themselves retained far more a week later than students who read it four times. Rereading feels productive because it feels easy, and that fluency is precisely what fools you.
Close the page and write what you remember before you allow yourself to reread.
The answer stays hidden until you try.
Now, without looking: who remembered more a week later?
Save an idea and it comes back tomorrow, then in 3 days, a week, three weeks and two months, for as long as you keep remembering it.
An example brief. In the app, a new one comes every day.
That's the whole brief. The next one comes tomorrow.
Your feed gives you reactions. Zubda gives you questions.
Three numbers a day, the same for everyone. Lock in a guess, then see how far off you were.
What share of women in Saudi Arabia, aged 15 and over, are in the labour force?
Vision 2030 set a target of 30% by 2030. It was passed in 2021, nine years early — one of the largest shifts in any labour market this decade.
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